BBJ: Under Armour reveals first hijab for Muslim athletes

By Holden Wilen
August 17, 2020

Under Armour Inc. unveiled its first hijab for female Muslim athletes as the sportswear maker looks to make inroads as a brand that stands for social justice.

The Under Armour Sport Hijab has been in development for several years, the company said. Several athletes helped with development of the product including Saman Munir, a certified personal trainer and fitness influencer in Toronto. Baltimore-based Under Armour revealed its hijab, a headscarf worn by some Muslim women, three years after Nike Inc. first revealed its Pro Hijab in 2017.

Under Armour’s hijab will sell for $35, the same price as Nike’s product. For Under Armour, the reveal of its newest product comes as the brand is making a concerted effort to be a part of the social justice movement happening across the U.S. and the world.

For Under Armour, the reveal of its newest product comes as the brand is making a concerted effort to be a part of the social justice movement happening across the U.S. and the world.

To read the complete story, visit the Baltimore Business Journal website.

Source: Baltimore Business Journal

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