The Baltimore Chapter of the American Marketing Association (AMA) has named Baltimore City Community College the winner of its 2010 Marketing Excellence Award in Education. The association presented the honor at its end-of-year gala June 3 at the Colonnade Inn and Spa.
AMA cited the college’s Workforce Pipeline Solutions rebranding effort which promotes the college’s focus on preparing adult learners of all ages for high-demand career fields, while meeting the high-skill workforce needs of Maryland employers.
Herbert Sledge, BCCC director of advertising, accepted the award on behalf of the college. In prepared remarks, he highlighted features of a multimedia advertising strategy that included MTA bus signs, billboards and movie screen messages as well as ads in newspapers, on television, radio, mobile trucks and restaurant placemats. The college’s award entry also included samples of positive news coverage of the BCCC Life Sciences Institute at the University of Maryland BioPark and the BCCC Maryland Center for Construction Technologies, two new Workforce Pipeline Solutions initiatives designed to deliver job-readiness training.
The Marketing Excellence Award is given each year to an individual or organization that plans and implements the best marketing campaign with a regional component that can demonstrate the campaign’s success with measurable results.
“The objective of our Workforce Pipeline Solutions campaign is to promote innovative educational options, including short-term training which offers employers a continuing pipeline of workforce solutions – during a time of regional and national economic downturn and shifts in the labor market. We are pleased AMA Baltimore has recognized the quality and relevancy of our marketing effort,” Sledge said.