Tourism, Entertainment and Culture Committee

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Chair: Onahlea Shimunek, General Manager, Lord Baltimore Hotel

Staff: Teresa Milio Birge, 410-727-2820

Description: The Tourism, Entertainment and Culture Committee is made up of leadership and management of GBC members in and/or doing business with the hospitality and entertainment industries, as well as cultural institutions, in the Greater Baltimore Region. The committee works to identify and address key issues facing the hospitality, entertainment and tourism industries by supporting or implementing projects and policies that would be beneficial to the companies, organizations and institutions that often present Baltimore’s image to the outside world.

Membership: Membership in this committee is by invitation only.


Activities:

2021 Tourism, Entertainment and Culture Committee news:

The GBC Tourism, Entertainment, and Culture Committee met on November 16, 2021. Committee Chair Onahlea Shimunek, General Manager of Lord Baltimore Hotel, welcomed two speakers. Yvette Diamond, Facilitator, GBC Regional Workforce Development Initiative updated the Tourism, Education, and Culture committee on the Greater Baltimore Committee’s Preparing for the Future Regional Workforce Initiative. The initiative is designed to unlock the Greater Baltimore region’s full workforce potential by identifying solutions to current and future workforce concerns as well as promoting synergy between stakeholders. Michael Haynie, Chief Executive Officer at Global Training Centers LLC and President and CEO of the Maryland Center for Hospitality Training, gave a presentation about how the pandemic has changed the priorities of employees, employers, and customers in the hospitality industry and how to use training to address these issues. Teresa Milio Birge, GBC Director of Policy and Research, shared information with committee members about Baltimore City Public Schools Office of College and Career Readiness Work-based learning course. She told them how to get involved by hosting a senior in spring 2022 for a 16-hour a week internship.

The next meeting of the Tourism, Entertainment and Culture Committee will be held on February 15, 2022, at 9 a.m.


The GBC Tourism, Entertainment and Culture Committee met on September 21, 2021. Committee Chair Onahlea Shimunek, General Manager of the Lord Baltimore Hotel, welcomed several new members to the committee. Teresa Milio Birge, GBC Director of Policy and Research, made a presentation on collaborations in the tourism industry. Shimunek then led a discussion about ways in which the GBC can help encourage regional cooperation and collaboration to benefit all stakeholders.

The next meeting of the Tourism, Entertainment and Culture Committee will be held on November 16, 2021, at 9 a.m.


The GBC’s Tourism, Entertainment and Culture Committee met on June 22, 2021, for a discussion on the different methods being implemented by various sectors of the hospitality industry to combat the residual short- and long-term effects of the pandemic on labor and workforce.

Committee Chair Onahlea Shimunek, General Manager of Lord Baltimore Hotel, welcomed four guest speakers. Michael Harrison, Policy Director of the Maryland Department of Labor, Licensing and Regulation, spoke on the department’s successes and challenges in helping qualifying Marylanders obtain unemployment benefits as well as screening for fraudulent claim attempts. Alex Smith, CEO of Atlas Restaurant Group, detailed his company’s efforts to weather the labor shortage by expanding geographic recruitment efforts and forming strategies to identify quality candidates for long-term careers in the hospitality industry. From Baltimore City Public Schools, Shamara Bownes, Work Based Learning Specialist, and Shanae Fant, CTE Manager, discussed Baltimore City Schools’ career readiness program with a special emphasis on the Hospitality and Tourism CTE Program.


The GBC’s Tourism, Entertainment and Culture Committee met on April 20, 2021, for a discussion on the effects of the pandemic on the hospitality industry. Committee Chair Onahlea Shimunek, General Manager, Lord Baltimore Hotel, welcomed guest speakers Elizabeth Fitzsimmons, Managing Director, Tourism & Film in the Maryland Department of Commerce, and Amy Rohrer, CAE, President & CEO of Maryland Hotel Lodging Association. They spoke on the current state of the tourism and hospitality industry in Maryland, the challenges that arose in 2020, and strategies they have implemented to combat these issues. The committee also discussed their predictions on emerging future challenges, especially in the areas of workforce supply vs. demand and workplace safety standards.


The GBC Tourism, Entertainment and Culture Committee convened on February 16, 2021, via Zoom. New Committee Chair Onahlea Shimunek, General Manager of the Lord Baltimore Hotel, welcomed several new members and thanked outgoing chair John Racanelli, President and CEO of the National Aquarium, for his service to the GBC, the Committee and the industry community. Shimunek invited Al Hutchinson, President & CEO of Visit Baltimore, to share Visit Baltimore’s work on “Reimagining Tourism in Baltimore.” In addition, Keiffer J. Mitchell, Jr., Governor Hogan’s Chief Legislative Officer, joined the meeting to discuss aid to the tourism industry in the Governor’s budget and to answer questions.


2020 Tourism, Entertainment and Culture Committee news:

The GBC Tourism, Entertainment, and Culture Committee met for an informal committee chat via Zoom on October 23, 2020, led by Committee Chair John Racanelli, President & CEO of the National Aquarium. Committee members shared the impacts of the COVID-19 pandemic on their organizations and how each has re-imagined their business plans. The conversation included representatives from museums, cultural attractions, sports organizations and small businesses.


On September 20, 2020, Baltimore Mayor Jack Young announced that the City of Baltimore will grant Visit Baltimore $5 million in funds from the city’s CARES Act stimulus package to launch a safe travel campaign this fall. Baltimore’s vast tourism industry, including museums, hotels, restaurants and other attractions, has suffered disproportionately from the pandemic’s economic impacts. These businesses have worked hard to make changes and re-imagine their services with an eye to safety, and most are now open and ready to welcome guests. The CARES Act grant funds will allow Visit Baltimore to promote the safe standards employed by Baltimore’s businesses and to encourage those within driving distance to make plans to visit and enjoy Baltimore’s rich cultural heritage, thriving restaurant scene, amazing landscapes and diverse neighborhoods.

See the Visit Baltimore press release here.


The GBC Tourism, Entertainment and Culture Committee convened on September 12, 2020. Committee Chair John Racanelli, President and CEO of the National Aquarium, introduced Tom Riford, the new Assistant Secretary of the Division of Tourism, Film and the Arts at the Maryland Department of Commerce. Riford shared information about the department’s efforts to promote Maryland tourism, as well as the impacts of COVID-19 on the industry. Terry Hasseltine, President of the Sport and Entertainment Corporation of Maryland, then shared information about Baltimore’s bid for the 2026 World Cup.


The GBC Tourism, Entertainment and Culture Committee met for an informal committee chat via Zoom on April 28, 2020. In addition to the committee chair, John Racanelli, President and CEO of the National Aquarium, there was representation from other attractions, museums, tourism agencies and small businesses. The group had a frank discussion about the impact of the COVID-19 pandemic on the industry, and discussed plans for re-opening when appropriate. Information was shared regarding visitor sentiment to return, as well. The attendees appreciated the opportunity to share information and concerns with the committee members. As a result, additional informal meetings will be planned for the future.


The GBC Tourism, Entertainment and Culture Committee kicked off the new year with a meeting on February 12, 2020. Committee Chair John Racanelli, President and CEO of the National Aquarium, invited Teresa Milio Birge, GBC’s Senior Policy Analyst and Special Assistant, to update committee members on the 2020 General Assembly Legislative Session. Racanelli led a conversation around the committee’s plans for 2020, including an initiative to solicit and disseminate good news stories as a way to bolster Baltimore’s image.


2019 Tourism, Entertainment and Culture Committee news:

2019 was the inaugural year of the Tourism, Entertainment and Culture Committee, chaired by John Racanelli, President & CEO of the National Aquarium. Members started the year by creating a mission statement and specific goals to maximize government investment in the tourism, entertainment and culture sectors. Later in the year, the committee met with Tom Riford, the new Maryland Assistant Secretary of Labor for Tourism, Film and the Arts, as well as Chanel Compton, Director of the Maryland Commission on African American History and Culture at the Banneker-Douglass Museum.


The GBC Tourism, Entertainment and Culture Committee met on November 6, 2019, for a presentation from Chanel Compton, Director of the Maryland Commission on African American History and Culture and the Banneker-Douglass Museum. Compton shared the history of the commission and museum and discussed the many programs offered by the museum. With more than 10,000 visitors a year, the museum holds many community programs, teacher trainings, after school programs, a youth conference, lectures and special events. In 2020, the museum will honor the centennial of the women’s right to vote and the sesquicentennial of the black men’s right to vote with The Black Vote Mural Project. More information on the project can be found at the museum’s website at bdmuseum.maryland.gov.


The GBC Tourism, Entertainment and Culture Committee convened on September 12, 2019. Committee Chair John Racanelli, President and CEO of the National Aquarium, introduced Tom Riford, the new Assistant Secretary of the Division of Tourism, Film and the Arts at the Maryland Department of Commerce. Riford shared information about the Department’s efforts to promote these industries throughout the state.


Mia Blom, Public Affairs Manager for Visit Baltimore, updated committee members on the status of the Baltimore Tourism Improvement District (TID). The Maryland General Assembly passed legislation in 2019 authorizing the City of Baltimore to establish through ordinance a TID. With the recent vote by district hotels to approve a special assessment for the TID, the TID is on track to begin collecting assessments by the end of 2019.