A cleaner Baltimore is a major indicator of a successful Baltimore. A major portion of trash on city streets, alleys and private property is refuse of individual residents who do not know proper methods of trash management or do not understand the costs of carelessness.
Develop a “Clean Up Baltimore” promotional campaign along the lines of the “Trash Ball” campaign of the 1980s.
Estimated Annual Impact:
While the immediate financial impact cannot be estimated, the potential exists for an unlimited upside financial impact through an enhanced city reputation among existing and relocating businesses and ultimate increase in property values.
Estimated Implementation Costs:
None (with pro bono participation by
advertising creative resources and news media)
Barriers to Implementation:
Develop goals and objectives. Plan a strategy of applying existing resources/budget along with new no-cost resources. Recruit advertising agency/creative resources for a program that will touch individual residents with additional special efforts via schools and community/civic organizations. Recruit media sponsors among daily and weekly newspapers, TV and radio stations. Establish a method to evaluate the results and to make future improvements in the program.
The program is based on the approach that people want to do the right thing for their neighborhood and their city provided that they are led in a stimulating and meaningful manner. This applies equally to the residents who will improve their trash disposal behaviors and to businesses.
The no-cost creative and communications resources could be provided by businesses that would welcome the opportunity to make a meaningful contribution to their city at relatively small cost. A personal recruiting message from Mayor O’Malley and a briefing meeting with him would increase the attraction of participation to the businesses.