Founder of to provide keynote at Roadmap11

Terry Jones, founder and former CEO, of, chairman of, and CIO of American Airlines will be in Baltimore to provide the opening keynote presentation, “The Business of Innovation” at Hartman Business Technology’s ROADMAP11: A C-Level Summit.

The “Business of Innovation” presentation explores the fundamentals of innovation, including how to generate great ideas, how to ‘fail fast’, how to kill projects without killing people, how to experiment and ‘do more with less’.

Hartman Business Technology president Dave Hartman said, “We’re excited to have Mr. Jones provide real world examples drawn from his experience at, the boards of seven startups and his consulting work with companies large and small.

“Mr. Jones will set the tone for our conference by giving the audience step by step strategies to plan for the future and create a positive culture of business innovation.”

The goal of the conference, which focuses on the how technology impacts the value of your company, is to provide a forum for executives to collaborate and learn how mid-market companies are leveraging technology to increase profits, improve business and employee efficiencies, reduce corporate risk and create competitive advantage.

Through roundtables, panel discussions and case studies led by CEOs, attendees will learn from their peers’ real-life experience and gain insight on how technology can move the needle at their company. ROADMAP is exclusively for CXO’s.

A variety of C-level executives, corporations, foundations and local organizations have supported and participated in ROADMAP.


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