The GBC media campaign played a central role in statewide business advocates’ lobbying efforts that resulted in the tax’s repeal during the 2008 Maryland General Assembly session.
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GBC president and CEO Donald C. Fry urged Maryland lawmakers during the 2008 General Assembly session to repeal legislation passed during a 2007 special session that extended Maryland’s sales tax to a wide range of computer services. The GBC campaign included Web ads, print, radio, Web site, and e-mail communication. The campaign raised public awareness about the proposed 6 percent sales tax, which lawmakers ultimately repealed.
The GBC used the “Repeal the Computer Services Tax – Save Our Jobs” message in an online Web campaign that included a flash animated advertisement produced by Carton Donofrio Partners, Inc. The ad’s message was “If we create a 6 percent computer service tax in Maryland, which jobs will be lost? Health Care. Information Technology. Defense. Financial Services. Who loses? Maryland’s Economy. Repeal the Computer Services Tax. Save our Jobs. Take action to repeal this tax.” A logo was also designed for the Web ads and was included on all campaign materials.