GKV named agency of record for Medifast

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GKV was recently named the Agency of Record for Medifast, a leading United States manufacturer and provider of clinically proven weight-loss products and programs. Medifast’s multi-media campaign for 2015 will tap into a comprehensive set of GKV’s in-house capabilities, including market research; strategic planning; branding; creative development, including TV, radio, print and digital; and direct response.

“GKV is beyond thrilled to be selected by Medifast as its new Agency of Record,” said Roger L. Gray, chairman and CEO of GKV. “GKV’s tried and true Challenger Brand Philosophy is a perfect fit for Medifast as it squares off against larger competitors for market share. Together, we intend to challenge the category status quo, increase brand preference, drive sales and shareholder value, and perhaps, most importantly help educate consumers about the Medifast plans that will enable them to live healthier and happier.”

“From the start of this very competitive review process, GKV’s passion for our business and our brand was heard loud and clear,” said Brian Kagen, executive vice president/chief marketing officer of Medifast. Every step of the way, GKV’s senior leadership team demonstrated a strong knowledge base of the category, the challenges we face as we continue to grow each of our business segments, and a strong commitment to providing the resources and professionals we need to succeed in the future. We are excited to partner with GKV as we embark on the next phase of the company’s history.”

Source: GKV

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