GKV’s new campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off game shows how players can pick from exciting football-themed prizes when they enter special second-chance drawings.
The campaign has a little fun when characters ask for Ravens prizes that are obviously not up for grabs, such as a Ravens cheerleader, a bronze statue of Hall of Famer Ray Lewis or even the stadium’s massive SmartVision television.
Turns out, fans are just as happy with real prizes like season tickets for 20 years and a trip on the team plane to the Miami game.
Additional campaign elements include point of purchase materials, a campaign website, social media and high-energy in-stadium elements.
Watch the spots here.