Julie Mercer named Red Cross Chief Marketing, Development Officer

The Central Maryland Red Cross has tapped Julie Mercer, an innovator with a successful career in nonprofit management, advertising, executive search and newspaper reporting, to help bolster the organization’s fundraising efforts in a challenging economy.

“The Red Cross Board needed someone like Julie with strong ties to the community and a passion for the nonprofit sector,” said Central Maryland Red Cross chairman Peter Rosenwald. “Our Disaster Relief Fund is suffering, just like all nonprofits today, but we don’t have the option of cutting back on our services,” Rosenwald added. “When a family is burned out of their home, Red Cross volunteers will be there to provide food, clothing and shelter just like we’ve been doing for over 100 years.”

Mercer worked with the United Way of Central Maryland for 15 years, a career that evolved into volunteer service on such local nonprofit boards as YMCA of Central Maryland, The Center Club, McDaniel College, Baltimore Clayworks, St. Agnes Cancer Center, St. Joseph Medical Center Foundation and GBC Leadership. As a volunteer, she co-chaired the 2008 United Way Campaign. She currently serves on the for-profit corporate advisory board of BB&T Bank, Baltimore Area.

Named one of “Maryland’s Top 100 Women” on three occasions by the Daily Record, Mercer was inducted into the newspaper’s “Circle of Excellence.” In 2003, she was honored by Girl Scouts of Central Maryland as one of its five “Distinguished Women.” Two years later, she received the United Way’s top volunteer recognition, the “Clementine Peterson” award.

The GBC Leadership Program created an award in her name in 2005 and today the “Mercer Class of Distinction” award recognizes a leadership class which exemplifies her spirit of volunteerism and philanthropic giving. In 2008, Mercer was honored by both the YWCA of Central Maryland as one of its distinguished leaders and as Woman of the Year by My Sister’s Place, an agency of the Associated Catholic Charities.

A graduate of Marshall University with a journalism degree, Mercer also participated in Harvard Business School’s post-graduate executive nonprofit management program.

“Virtually all of us have been touched by the American Red Cross,” said Mercer who became a blood donor when her father was ill and needed a transfusion. “I care deeply about the mission of this organization, and I’m now in a position to help it through new fundraising and marketing initiatives.”

For over a century, the American Red Cross has worked to improve the quality of human life, to enhance self-reliance and concern for others, and to help people prevent, prepare for and cope with emergencies.

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