Marking territory: new banner signs define Baltimore main streets

In partnership with the Baltimore Development Corporation (BDC), boutique design-marketing-PR firm Vitamin has helped give a boost of visibility to Main Streets across the city of Baltimore. Through its studio, located on Highlandtown’s Main Street, Vitamin recently designed environmental banners that are now hanging tall on light posts across nine Baltimore Main Streets.

Vitamin coined the campaign line that adorns the banners; “Main Street – Where Baltimore Happens.” The banners serve to clearly define Baltimore City’s nationally-recognized Main Streets and Main Street program so that residents, visitors and others who frequent city neighborhoods can identify when they are in a business revitalization district that is nationally recognized as a city Main Street.

Vitamin worked to ensure the new banners would extend beyond the commonly seen “work, live, play” message. Instead, the banners convey a message to help foster a sense of community pride while also creating awareness for the Main Streets themselves.

President/CEO of Vitamin, Michael Karfakis said, “Vitamin is excited to have been given such a wonderful opportunity to work with the BDC in helping brand the Main Streets throughout the city of Baltimore. The city is our backyard as our studio is located right on a Main Street in Highlandtown.

“Before the signs went up very few people knew that they were on a Main Street. With the new signage, there’s no mistaking where you are. As a business owner and resident in this area it feels great to be part of this forward step to brand our city and its local neighborhoods.”

Donna Langley, director of the Baltimore Main Streets Program, said, “It was important for us to work with a highly creative local firm on this project. Vitamin and its location on a Main Street was the perfect fit. We’ve built a strong relationship with Vitamin since they relocated to Highlantown in 2006. They’ve taken a vested interest in the Highlantown Main Street program by completely gutting and renovating their studio thereby contributing to Baltimore City’s local business revitalization. Vitamin understands our mission first-hand, and they came up with a message and design concept for the banners that really hit the mark for our city’s neighborhoods.”

The new banners can be seen hanging on Main Streets at Belair-Edison, Brooklyn, East Monument, Federal Hill, Hamilton-Lauraville, Highlandtown, Pennsylvania Avenue, Pigtown and Waverly. The banners will soon be hanging high in Fell’s Point.

About Vitamin
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-marketing-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, restaurant/hospitality businesses, nonprofit organizations and search/staffing firms.

About Baltimore Main Street
Baltimore Main Streets is a commercial revitalization program of the Baltimore Development Corporation that was introduced by the Mayor’s office in 2000. The model for the program was adapted from the National Trust for Historic Preservation’s National Main Streets’ Center, which has created a network of more than 40 statewide, citywide, and countywide Main Street programs with more than 1,200 active Main Street programs nationally. By leveraging the national Main Streets strategy, Baltimore focuses on a four-point approach to design, organization, promotion, and economic restructuring within its 10 Main Streets: Belair-Edison, Brooklyn, East Monument Street, Federal Hill, Fell’s Point, Hamilton-Lauraville, Highlandtown, Pennsylvania Avenue, Pigtown, and Waverly.

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