Vitamin announced June 12 a Web site the firm designed for the pregnancy education organization Keep ’Em Cookin’ has been noted by Pregnancy magazine as the publication’s “Web site We Can’t Live Without” in the June 2009 issue.
The Web site, KeepEmCookin.com, which launched in February 2009, provides information on bed rest and preterm labor that is current, concise and easy to understand. The site supplies reliable information and then gives women an online forum to talk about bed rest and preterm labor as a community.
Keep ’Em Cookin’ was established by Angela Davids, a mother in Baltimore, Md. who brought two of her babies to full-term despite several episodes of preterm labor with each pregnancy. Davids was on bed rest during her pregnancies and, like many women on extended bed rest, she experienced boredom, frustration and multiple pregnancy-related health issues. While recovering from preeclampsia and acute kidney failure after the birth of her son, Davids decided to create a community to help other women with pregnancy complications.
“Vitamin is so very proud to be partnered with Keep ’Em Cookin’ and Angela on this noteworthy web project,” Amanda Karfakis, president/CEO of Vitamin, said. “We are especially excited to have the pleasure of watching Angela’s business soar from concept to reality to a widely recognized resource in such a short period of time. She is providing valuable content on a topic that people want to hear about … nearly one million women are put on bed rest each year, and they now have a well-respected resource they can easily access for answers and support.”
Vitamin designed the look of KeepEmCookin.com to be light, approachable and straightforward. The site includes a forum for expectant mothers and fathers, as well as current news, articles and resources on preterm birth. For ease of keeping the site’s content fresh, Vitamin implemented a custom content management system (CMS), enabling the staff at Keep ’Em Cookin’ to update the content daily.
The Web site has seen its traffic grow daily — all virally, through grassroots and social marketing. Launched in January, KeepEmCookin.com now logs 6,000 to 7,000 visits per month.
Karfakis said, “In addition to being a valuable information tool for women with high-risk pregnancies, KeepEmCookin.com is a smart marketing channel for advertisers who are looking to target the captive audience of pregnant women on bed rest.”
With the first phase of the Web site live and receiving significant exposure among media and consumers, Keep ’Em Cookin’ will continue to evolve its Web site with Vitamin’s help. Vitamin will be adding the capability to serve relevant online advertising to the Web site’s visitors and built-in audience of forum users.
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.
About Keep ’Em Cookin’
Keep ’Em Cookin’ is an educational organization that gives pregnant women the greatest opportunity to carry their babies to term by providing the most current information on preterm labor and offering online community support.
Pregnancy is the leading monthly maternity magazine and online network for the modern moms of today.