The Maryland Chapter of the Public Relations Society of America (PRSA) on June 17 named Gene Bracken, executive director of communications for the Greater Baltimore Committee (GBC), the recipient of the Lifetime Achievement Award.
The award was presented to Bracken during the PRSA Best in Maryland Awards ceremony at the Sheraton Baltimore North Hotel. The PRSA confers the awards upon individuals who have exhibited extraordinary achievement and outstanding leadership in the field of public relations throughout a career spanning 15 or more years.
“Gene is one of the best writers that I have ever been associated with,” said Donald C. Fry, GBC president and CEO. “He displays a calm demeanor despite pressing time demands and is clearly gracious under fire.”
Bracken, who joined the GBC staff in 1996, has 34 years of experience as a journalist and public relations professional.
Prior to his work at the GBC, Bracken was vice president, publishing for Delta Graphics & Communications. From 1990 to 1994, he served as director of communications for the Maryland Chamber of Commerce.
As editor for the Enquirer-Gazette from 1988-1990, Bracken revived the news operation and redesigned the paper. For five years, beginning in 1983, he was editor for Carroll County Times, where he managed all news operations with a 26-person newsroom staff.
Bracken also served as a public affairs officer for the Maryland Department of Economic and Community Development and a State House reporter for the Frederick News-Post.
Recent past award winners of the PRSA Lifetime Achievement Award have included Harry Bosk, APR, president, Bosk Communications; Barbara Butt, retired senior vice president, Crosby Communications; Charles J. Fitzgibbon, APR, executive vice president, Weber Shandwick Worldwide; and Ann Gallant, vice president, corporate communications director, CareFirst BlueCross BlueShield.