Sawmill Partner speaking on role of social media in crisis communications

Sawmill Marketing Public Relations partner Jeffrey Davis has been invited to share his social media and crisis communications expertise at a special event on April 6 co-hosted by the Social Media Club of Baltimore and the Baltimore Public Relations Council.

Join them for a discussion about the role of social media in crisis communication. With shorter news cycles and the rise of social media, companies and organizations need to be able to provide instant communication during a crisis situation to remain at the forefront of conversation about the company and its brand. Learn why it is important to incorporate social media (such as Twitter, Facebook, YouTube, Digg, etc.) in your crisis communication plan, and how to use these tools effectively.

Panelists:

  • Justin Fenton, The Baltimore Sun (@justin_fenton)
  • Anthony Guglielmi, Baltimore City Police Department
  • Jeffrey A. Davis, Sawmill Marketing Public Relations (@contactjeff)

$15; Registration and light breakfast begin at 8:30 a.m.; program and Q&A runs from 9-10 a.m.
WHERE: Morton’s The Steakhouse (300 South Charles Street, Baltimore, Md. 21201)
Parking available in the Sheraton Inner Harbor parking garage

Justin Fenton, The Baltimore Sun
Justin Fenton joined the Baltimore Sun in 2005 and has covered the Baltimore City Police Department and the criminal justice system since 2008. His work includes an investigation into Cal Ripken Jr.’s minor league baseball stadium deal with his hometown of Aberdeen, a three-part series chronicling a ruthless con woman, the killing of five Amish children at a schoolhouse in Nickel Mines, Pa., and a job swap with a British crime reporter to explore differences in crime-fighting. A story about how Baltimore police were discarding rape cases at a higher rate than any other city led to sweeping reforms in how the city investigates sex crimes. In 2010, City Paper recognized Justin and colleague Peter Hermann as the Best Journalists in Baltimore.

Anthony Guglielmi, Baltimore City Police Department
Anthony Guglielmi is the director of public affairs for the Baltimore Police Department and is responsible for all aspects of external communications. Appointed December 5, 2008, Guglielmi serves as the agency’s chief spokesman and principal communications advisor to Police Commissioner Frederick H. Bealefeld, III. Prior to joining the Baltimore Police Department, Guglielmi served as director of congressional and public affairs for the United States Office of Special Counsel – a federal law enforcement and prosecutorial agency based in Washington, D.C. A native of Connecticut, Guglielmi is a graduate of New York University and has held numerous senior level government and private sector positions including director of communications for the New York State Senate, press secretary for the State of Connecticut Division of Parole and legislative communications consultant for Pfizer, Inc.

Jeffrey A. Davis, Sawmill Marketing Public Relations
Jeffrey A. Davis has more than 20 years of news media and national public relations experience. A partner with Sawmill Marketing Public Relations, he has extensive expertise in corporate positioning and reputation management, particularly in media relations, media training, crisis communications and social media. Project work includes crisis communications in connection with the Duke lacrosse case, PR counsel for the family of Chandra Levy, national media relations for the “Intelligent Design” case (Tammy Kitzmiller, et al. v. Dover Area School District, et al.), and publicity for ABC’s “Extreme Makeover: Home Edition.” He is a recognized expert in social media, particularly how organizations can successfully integrate corporate blogging strategies, Facebook and Twitter with traditional communications programs.

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