Searchlight Business Intelligence, a sales and investment research firm, has become the latest business to join TowsonGlobal, Towson University’s international incubator for startup companies.
“Searchlight provides clients with a variety of information services to enhance their decision-making capabilities, which allows them to maximize sales and returns on investment,” Jeremy Bevans, Searchlight’s manager of operations, said.
Central to Searchlight’s offerings is the development for clients of detailed profiles of prospective customers. The sales people of these companies then will be better able to discuss business issues with the senior executives of their prospects. In addition, Searchlight provides investor prospect analysis reports to aid in the process of investment in other domestic and international corporations.
Searchlight’s extensive resources and contacts allow it to provide business data that can add enlightening context, outlining how drivers within the prospect’s industry create business opportunities, how the prospect is faring against its competitors, and what specific agenda is pursued by the prospect’s C-Level executives.
By identifying specific strategic industry issues and prospect agendas Searchlight shows service firms how to raise their offerings from mere price-driven commodities to strategic solutions they can align with the prospect’s business needs.
“Searchlight’s research and coaching allow companies to create a meaningful business value discussion with prospects around the globe,” Clay Hickson, TowsonGlobal director, said. “The company’s work aligns well with TowsonGlobal’s mission of helping companies succeed in the global economy.”
“In today’s volatile economic environment,” Bevans said, “it’s more imperative than ever for companies to better understand the needs of their clients and prospects in order to provide value that meets real business needs.
TowsonGlobal, the Business Globalization Center, is Towson University’s international incubator for startup companies. Its mission is to help early-stage companies — both Maryland companies aspiring to sell products/services abroad, and foreign companies looking to market products/services in the mid-Atlantic region — grow and learn how to compete in the global economy. Member companies receive support through workshops and customized counseling services designed to help them succeed in the global marketplace. They also have access to low-cost office facilities.