Baltimore, Md. – TBC, Inc., which was cited by ADWEEK as Maryland’s “top shop” and most admired agency, has named Nichole Baccala and Howe Burch partners and co-presidents, and appointed four additional partners to lead the agency’s growth over the next decade and beyond.
TBC veterans Jen Beck, Senior Vice President of Strategy and Account Management; Brad Meerholz, Senior Vice President and Director of Design; Jason Middleton; Senior Vice President and Creative Director; and Patty Stachowiak; Senior Vice President, Finance and Operations; complete the additions to the leadership team at TBC.
Allan Charles remains the agency’s Chairman and Chief Creative Officer, and Tom Burden will continue to serve as Vice Chairman. Charles says the members of the new multi-disciplinary management team have been integral to the agency’s success over the past dozen years.
“We’ve been cultivating this highly-skilled management team to facilitate continued growth and adaptation in the rapidly changing, highly competitive advertising and technology landscapes,” Charles said. “The new partners will continue to provide vital and specialized leadership across the agency’s key disciplines, allowing TBC to embrace innovation and continue to provide seamlessly integrated, best-in-class services to our clients.”
Burch, who joined TBC in 2007 and served as senior account director at W.B. Doner advertising agency for 11 years, will lead TBC’s business development efforts in addition to sharing agency management responsibilities with Baccala and Charles. He also held senior-level marketing roles at Reebok and Fila Sport.
Baccala joined TBC in 2002 and has managed the agency’s relationships with numerous blue chip brands including the Dow Jones Companies and The Wall Street Journal, Haribo, Connections Academy, University of Maryland University College and others. She will also oversee TBC’s growth and expansion in digital advertising.
“TBC offers clients a tremendous balance of both traditional advertising and digital services that are all under one roof,” Baccala said. “At a time when many agencies choose to specialize and look to outside vendors to round out their portfolio of services, we offer brands a single solution to their advertising needs with a strategic and coordinated approach among all disciplines.”
Burch cites Smart Balance, Hair Cuttery, Haribo, Polk Audio and MinuteClinic among current brands that TBC has helped to build a significant presence in the U.S. marketplace. Yellow Book, Harrah’s, McDonalds, Maryland Lottery and Vanguard are among the many other brands TBC has represented in its 40-year history.
“As we enter TBC’s 40th year in business, we believe TBC is primed for growth,” Burch said . “We are excited to continue to expand our expertise and services in addition to furthering our long-standing reputation for outstanding creative solutions that address our clients’ complex business challenges.”
About TBC, Inc.
TBC, Inc., ADWEEK’s 2013 Top Agency in Maryland, is a fully integrated, full-service advertising agency that provides traditional and digital advertising and public relations services to clients including Hair Cuttery, Haribo, CVS MinuteClinic, Polk Audio, Smart Balance, University of Maryland University College, CareOne, Connections Academy, Washington Gas Energy Services, the Produce Marketing Association, and Visit Baltimore. TBC was founded in 1974, employs 100 professionals and is Maryland’s largest advertising agency. TBC also maintains an affiliate, in-house TV and broadcast production company, Charles Street Films.
Source: TBC, Inc.