Under Armour Inc. has inked a deal to become the official outfitter of Loyola University Maryland ‘s 17 athletic teams.
As part of the multiyear deal, Baltimore-based Under Armour will provide Loyola’s teams, coaches and staff with on-field uniforms and training gear. Terms of the deal were not disclosed.
The rights deal is the latest local deal for Under Armour that puts its products on Division I athletes in its own backyard. The Baltimore sportswear maker also outfits the entire Towson University athletic program, as well as the University of Maryland.
The Loyola deal also includes marketing components for Under Armour that will complement the company’s advertising through print and on-field campaigns.
Source: Baltimore Business Journal