Visit Baltimore, the official destination sales and marketing arm for the nation’s largest independent city, is pleased to announce new and renewed agency partnerships to help the destination drive economic impact through increased leisure visitation and a robust group meetings business. The organization welcomes the Bellweather Agency as lead creative strategy partner, enhancing Visit Baltimore’s continuing relationships with Baltimore-based ad agency TBC and destination marketing expert Miles Partnership.
“We are eager to re-envision the Visit Baltimore brand, and to revolutionize our organization’s approach to integrated marketing,” said Sarah Schaffer, Chief Marketing Officer at Visit Baltimore. “Bellweather’s stakeholder-centric approach to brand redevelopment will help us create truly prismatic messages and visuals that can and will resonate with our local community but also strike a chord with national and international travelers,” added Schaffer. “As we re-engage with our partners at TBC and Miles, we look forward to telling a cohesive and powerful story that celebrates the people and places that make Baltimore a distinctive and unforgettable destination.”
Bellweather Agency, an award-winning creative and marketing agency with offices in New York City, Philadelphia and San Diego, will serve as Visit Baltimore’s lead agency for all creative ideation, brand strategy and campaigns. A woman-and minority-owned business, Bellweather’s clients include world-class destinations such as NYC & Company and the Breckenridge Tourism Office. The agency’s portfolio of work stood out to the Visit Baltimore staff and board of directors for its strategic approach, which combines data-informed insights and rigorous community input.
Read more about the partnerships.
For further information about Visit Baltimore, please visit their website.
Source: Visit Baltimore