The boutique design-web-public relations firm Vitamin announced April 5 the launch of a new brand and new Web site for Lang Orthodontics, a “2010 Best of Baltimore” orthodontics practice with two locations in Greater Baltimore (Lutherville and Ellicott City) and more than 30 years of experience in treating bite problems.
Established in 1984 by Dr. Martin Lang under the practice name Martin T. Lang, DDS, Lang Orthodontics recently underwent a name change to better reflect the addition of Dr. Lang’s son, Dr. Jonathan Lang to the practice. With the name change came a driving need to re-establish the look of the practice to reflect the partnership between the father-and-son team.
Now operating as Lang Orthodontics, the Drs. Lang will leverage the practice’s new brand and web site to help broaden its awareness and marketability among patients across Greater Baltimore.
The launch of the Lang Orthodontics brand adds to Vitamin’s specialty in integrated marketing for the healthcare and human services sector, an area in which the firm has worked for more than seven years.
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, restaurant/hospitality businesses, healthcare and non-profit organizations, and search/staffing firms.
About Lang Orthodonics
Lang Orthodontics is a private practice founded in 1984 with locations in Lutherville, Md. and Ellicott City, Md. The practice, recognized in 2010 as the “Best of Baltimore” according to Baltimore magazine, has garnered a stellar reputation in the Baltimore area as the preeminent treatment practice for orthodontics. Each office uses state-of-the-art equipment in an uber contemporary setting including a movie theatre complete with theatre seating to help keep young children entertained and occupied.