“To Make a Living or to Make a Killing” is the topic of Juliet J. Goodfriend’s 2009 Baldwin Lecture in the Humanities on April 15 at 7:30 p.m. in Knott Auditorium at College of Notre Dame of Maryland. The lecture is open to the public and free of charge.
Goodfriend, a Woodrow Wilson Visiting Fellow, is the founding president of The Bryn Mawr Film Institute, a nonprofit film education and exhibition center located in the historic Bryn Mawr Theater in Pennsylvania. She led the effort to save and restore the theater, which has become a successful cultural center.
She is the retired founder and CEO of Strategic Marketing Corporation, a custom marketing research firm servicing the global pharmaceutical industry.
Goodfriend, a graduate of Bryn Mawr College, is an advocate for linking the humanities with the business world and has taught a seminar titled “Business: A Liberal Art” to undergraduates, graduate students and public audiences. She was also instrumental in founding NELI, the Nonprofit Executive Leadership Institute at Bryn Mawr College’s Graduate School of Social Work and Social Research.
As a Woodrow Wilson Visiting Fellow, Goodfriend spends weeklong visits at liberal arts colleges, discussing topics as diverse as the pharmaceutical industry, economic benefits of historic theater restoration and disability consciousness.
Goodfriend has received numerous awards including the Richard Fordyce Award for integrity and creativity and the Greater Philadelphia Chamber of Commerce 2000 Paradigm Award for outstanding businesswoman in Philadelphia. She is also the recipient of the Governor’s Award as one of the top 50 businesswomen in Pennsylvania and the Juliette Lowe Take the Lead Award from the Girl Scouts of Southeastern Pennsylvania.