Bold Moves Regional Brand

Bold Moves is a multi-year, regional platform designed to reposition how the Baltimore Region is perceived locally, nationally, and globally. The unified messaging platform is designed to attract capital, companies, and talent by telling the story of our civic progress and raising awareness of the region's capacity for pioneering innovation.

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The launch of the Baltimore Region economic brand is a transformative step in elevating our region's profile. A strong, unified identity is key to attracting investment, fostering innovation, and driving sustainable growth. Built on two years of collaboration and data-driven insights, this initiative presents a compelling narrative of our region's talent, industries, and opportunities.

—Augie Chiasera, Co-Chair of the GBC Regional Branding Initiative Steering Committee and President, Greater Baltimore Region of M&T Bank

The Need for a Clear Narrative

The need for a clear and consistent narrative that communicates the story of the Baltimore Region’s strengths while also amplifying the region’s continued civic progress was identified as a core need for investors, companies, and civic leaders across the region. Due to our merger with the Economic Alliance of Greater Baltimore and the existing financial support provided by area jurisdictions, GBC was well-positioned to address this area of opportunity.

About the Region

An Experienced and Capable Choice

After a lengthy and thorough selection process, GBC arrived at a creative team comprised of the place-based branding firm Resonance, the marketing research firm Ipsos, and the Baltimore-based strategic communications firm Timbre Strategies. They engaged in an extensive discovery process, engaging more than 100 partners across dozens of industries, conducting benchmarking surveys of national business decision makers, and coordinating several field tours of strategic sites across the region.

A Bold Call for Ambassadors

On March 17, 2025, GBC officially launched the Bold Moves Economic Brand at Towson University. The brand distills more than two years of in-depth qualitative research and market intelligence to elevate the narrative that the Baltimore Region is defined by constant invention, transformation, and the “Bold Moves” it takes to serve as the home to fearless innovators and entrepreneurs. Today, through our partnership with the highly-regarded public relations firm Violet PR, we are telling the region’s story across national and international media. We are aggressively ramping up a Regional Ambassador program of stakeholders willing to integrate Bold Moves messaging in their marketing collateral or support the next phase of telling our region’s economic story.

Read Overview

Media Coverage

GBC branding push aims to bring new manufacturing, tech to city

Baltimore Business Journal

A new marketing campaign for Greater Baltimore aims to build a regional brand for the city and its neighboring counties in the hopes of drawing fresh investment and entrepreneurs. Such a drive will take “Bold Moves” — the theme of the new push — said Mark Anthony Thomas, president of the Greater Baltimore Committee, or GBC, on Monday. Read more.

8 Things to Know: GBC Woos Investors with better Baltimore 'brand'

The Baltimore Business Journal

Jeremie Feinblatt, vice president of strategy for Resonance Consultancy Ltd., talked about how his organization was working with the GBC on raising Baltimore’s profile — and changing its reputation by creating a better brand. “Brands matter,” he told the packed auditorium at Maryland Institute College of Art’s Brown Center. Read More.

Interview with Greater Baltimore Committee

Brand Finance

With the launch of our Regional Branding Initiative, we are setting the table to frame and amplify the overarching economic narrative and the many points of light contributing to the current momentum and efforts underway. There has been a long standing appetite for this type of initiative, so we have received tremendous support and I am excited about the impact. Read More.