Bold Moves Regional Economic Brand

For years, a housing-and-retail complex northwest of downtown was so crime-plagued it was dubbed the “Murder Mall.” Today, Ashleigh Choi Cross and John Cross are living at that location in a brand-new $400,000 townhouse. Read More.

Startup founders point to regional advantages such as proximity to defense and research facilities, a strong base of contractors and access to specialized talent. Read More.

Memo to job-hunting college grads: It pays to take your search to cities just beyond America’s biggest metro areas. For the second-straight year Baltimore was named as among the best markets for recent college grads. Read More.

The Greater Baltimore Committee is holding their 2025 Pulse Check event which brings together leaders of the region’s economic landscape to unveil a new brand for Baltimore’s business renaissance. Midday hears from the Greater Baltimore Committee’s CEO Mark Anthony Thomas about the importance of branding the city nationally and globally for its current development success and future growth opportunities. Listen to Interview

Early results of an initiative to improve the Baltimore region’s business and social reputation has found that U.S. business leaders who are familiar with Baltimore tend to rate it positively and describe it as “friendly,” “connected” and progressive-leaning. Read More. 

Decision makers looking to invest in U.S. cities have a clear sense of places such as New York and Philadelphia, but not Baltimore, area business leaders say. But they’re expecting that to change. The Greater Baltimore Committee is rolling out an economic brand designed to sum up reasons to invest in Baltimore in two words: “Bold Moves.” Read More.

It’s also important to maintain a proper perspective. The region has issues, it also has assets. Take, for example, the new “Bold Moves” campaign sponsored by the Greater Baltimore Committee. The effort is meant to better promote what makes the Baltimore area special, not just institutions like Johns Hopkins University, the Port of Baltimore or Under Armour’s brightly lit global headquarters, but our fearlessness, history and compassion. There is serious talent and energy here. Too often, we take that for granted. We need to do a better job of selling it. Read More.

Walter Landor famously and quite rightly, said that, “products are made in the factory but brands are created in the mind.” This has historically led to an overwhelming drive to “own” the brand – if not police it – so that recognisable visual, verbal and audible elements are imprinted upon our brains and associated with certain qualities. Read More.

Under Armour’s celebratory launch of its new Baltimore Peninsula flagship store this month was much more than a typical retail ribbon cutting. Amid student marching bands, sports mascots and skyrocketing smoke, a mix of business leaders and elected officials joined athletes to get a first look at the new development project. Read Op-Ed.

AT THE STATION NORTH event venue known as The Garage this past November, the nonprofit Youth Advocate Programs held a brunch to honor the recent accomplishments of its participants in the city’s Group Violence Reduction Strategy. It was not a particularly elaborate affair and not widely covered by local media, but the celebration did prove moving at times, and hopeful. It also offered a behind-the-scenes glimpse into the city’s still new—and by all indications, quite effective—approach to our half-century struggle with gun violence. Read More.

Growth, development, and public safety: all factors contributing to a possible Baltimore renaissance according to Baltimore Magazine writer Ron Cassie. Watch Video.

One of the region’s main economic growth-focused nonprofits used the occasion of a brand reveal to highlight what 2024 brought in investments, ongoing development projects, real estate and job growth. Read more. 

Private-sector leaders focused on economic growth are set to reintroduce the Baltimore region to the nation and across the globe to attract investment. Read more.

A new marketing campaign for Greater Baltimore aims to build a regional brand for the city and its neighboring counties in the hopes of drawing fresh investment and entrepreneurs. Such a drive will take “Bold Moves” — the theme of the new push — said Mark Anthony Thomas, president of the Greater Baltimore Committee, or GBC, on Monday. Read more. 

The Greater Baltimore Committee (GBC) debuted the much-anticipated Baltimore Region economic brand and unveiled the 2024 Annual Investment Scorecard at its second annual Pulse Check: Regional Brand Premiere event today, March 17, at Towson University. Read more. 

The Greater Baltimore Committee introduced a new, unifying economic brand for the Baltimore region on March 17 during its second annual Pulse Check event, held at Towson University. Read more. 

Jeremie Feinblatt, vice president of strategy for Resonance Consultancy Ltd., talked about how his organization was working with the GBC on raising Baltimore’s profile — and changing its reputation by creating a better brand. “Brands matter,” he told the packed auditorium at Maryland Institute College of Art’s Brown Center. Read More.

Greater Baltimore Committee CEO Mark Anthony Thomas writes about his group’s goals for establishing a better economic narrative for the region. Read More.

With the launch of our Regional Branding Initiative, we are setting the table to frame and amplify the overarching economic narrative and the many points of light contributing to the current momentum and efforts underway. There has been a long standing appetite for this type of initiative, so we have received tremendous support and I am excited about the impact. Read More.